Amstel up to date the design for the 150th anniversary of the emblem

The corporate larger the emblem Amstel®. Consistent with legend, the red-and-white ball within the emblem symbolizes the friendship of the founders and their devotion to the typical motive, informed within the corporate.

The brand new emblem

New emblem at the bottle

Outdated emblem at the bottle


“Now we have saved a heat Golden colour, which is so cherished by means of the patron. The brand new design mirrored the tale of the beginning of the emblem and, in fact, 100% herbal components of our beer,” — stated within the message.

The price of rebranding has no longer been disclosed.

The Amstel logo was once based in 1870 in Amsterdam. In Russia Amstel introduced in 2011, and is the primary main transformation within the historical past of the emblem.

Symbol: Amstel