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Museum of London seeks designers for £175,00Zero visible identification

Because the museum relocates to its West Smithfield web site in 2024, it’s searching for designers to create a brand new visible identification.

The Museum of London is looking for designers to create a visible identification to compare its expanded ambitions because it strikes into a brand new web site in 2024.

The museum used to be initially opened in 1976 and is house to the London Assortment, a bunch of over 7m items which constitute greater than 10,00Zero years of the town’s historical past. Its new web site at Smithfield’s former meat marketplace hopes to be each a cultural and social vacation spot.

A render of the brand new web site at West Smithfield

The identification will have to be “all-encompassing”, the museum says. It must “enrich the working out and appreciation of London and Londoners — previous, provide and long term”.

The full estimated worth for the mission is £175,000. The bottom worth for the paintings is £125,000. There’s then a imaginable extension of £50,00Zero unfold over two years, which might be to toughen the logo rollout.


“The place the town’s tales move and collide”

Proposed interiors for the brand new web site

The museum says: “This new identification will shape the cornerstone of an overarching emblem structure that now not simplest responds to the museum’s transformative missions throughout either one of their websites in West Smithfield and Docklands but in addition displays their strategic plan and emblem framework.”

The museum’s 2nd web site, Museum of London Docklands, will stay at its present location in West India Quay.

The museum says that it’s specifically fascinated by operating with start-u.s.and SMEs who may just way the temporary personally or shape a partnership. It provides that it’s going to imagine any individual who brings an “cutting edge way” to growing an identification.

The identification will have to fit the converting targets of the museum itself, which can have a cafe and function area. The museum’s head of communications Andrew Marcus says: “Our ambition is to create a shared position in the course of all of it the place the entire town’s tales move and collide.

“Our present visible identification has served us smartly, however our analysis tells us it does now not mirror our imaginative and prescient for the longer term.”


A “world-class, 24-hour cultural vacation spot”

The museum has been making plans the transfer from its present web site at London Wall in east London for a while now. Last June, renders were revealed of the new site which seeks to be a “world-class, 24-hour cultural vacation spot” with the capability to welcome over 2m guests a yr.

The web site has been designed through architectural practices Stanton Williams and Asif Kahn operating with Julian Harrap, a company which specialises within the redevelopment of ancient structures.

The museum recently put out a tender for the design of a £2m exhibition space, a 540m2 underground house constructed within the 1960s to deal with Smithfield poultry marketplace’s chilly garage.

Submissions for the visible identification mission are due noon on 16 September 2020. For extra main points, please check the website.