With Elenita’s founders being from California and Mexico, it appeared simplest proper so as to add a twist of California-cool to this vintage Mexican cocktail. Impressed by means of the nice and cozy sunshine, Great Other folks created a contemporary colour palette to lead the remainder of their emblem implementation, design technique, and print manufacturing. That brightness shines thru to Elenita’s brand, which does double responsibility as each daybreak and an agave plant.
The wordmark and shapes had been impressed after researching historical Mexican designs and had been a really perfect are compatible to exhibit the cocktail’s glowing taste profiles. We needed Elenita’s packaging to be a part of their buyer’s entire emblem revel in, so we made positive the upbeat vibe took center-stage as a part of the can’s full-scene wrap design.
Nice People is a group of creatives hooked in to designing gorgeous and visually compelling manufacturers with a tale. They consider branding doesn’t finish at a symbol, and so they show pride in that specialize in all conceivable touchpoints past that — from packaging to web pages and the entirety in between.
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